Loyalty program with advanced email marketing & SMS

I worked as the outsourced Marketing Director for Fashion to Figure to streamline and optimize the ecommerce web experiences and brick and mortar stores marketing initiatives and campaigns across the website. I oversaw all FTF.com digital marketing campaigns across social media, Google, Facebook and SEO.

I integrated myself into the team and spearheaded organizing and optimizing team workflows—for clearer job definitions and increased productivity.

I worked with the planning and merchandise teams to plan buying schedules of merchandise and product based on the ecommerce P&L and CRM data.

Programs I launched and managed included creating and launching a successful SMS opt-in capture program on the ecommerce site and individual shortcodes for each brick and mortar store. Later I spearheaded and managed the ongoing MMS program which generated a high volume of sales within the first few weeks of launching. I also worked on enhanced online and in-store messaging to drive the loyalty program with FTF cash earning and redemption periods.