Outsourced Ecommerce Director for a jewelry ecommerce business
Heidi Daus is a popular fashion jewelry designer who sells high volume through the Home Shopping Network. The business was looking to invest more resources into the ecommerce website. I worked with the brand on growth strategy initiatives including the technology platform and tech stack audits and assessments, refining the on-going product development roadmap of the ecommerce website, optimized the customer funnels and implemented cart recovery campaigns, browse abandonment campaigns, and loyalty programs.
I worked with our third party agency to enhance and optimize the paid marketing campaigns for Google, Facebook and Instagram.
I implemented a content strategy to drive story telling and conversions for direct marketing programs including an updated personalized email marketing strategy and SMS program. I oversaw all product and editorial photoshoots and created engaging social media content that drove traffic and opt-ins.
I lead the training and hiring of the ecommerce team members, including leading all vendors and third party providers.